by Todd Cooperider | Dec 5, 2016 | Company News, Detailing Tips, How-To's, Showcase, Video tutorial
ESOTERIC Edition BMW F85 X5M in Carbon Black. No matter how many years I’ve been writing articles like this one, I continually struggle with the direction that I present to the readers. After all, the readers are ultimately the main focus here…not the vehicle, nor the...
by Todd Cooperider | Aug 21, 2016 | Detailing Tips, Video tutorial
When you think of show cars, you probably assume that they look better than any other vehicles out there…particularly their paint. But the sad reality however, is that paint on show cars typically fall considerably short of their potential. And when we refer to...
by Todd Cooperider | Aug 21, 2016 | Detailing Tips, How-To's, Video tutorial
Wheel cleaning is perhaps everybody’s least favorite detailing task to do, particularly when you own cars that produce a tremendous amount of brake dust (Porsche, Mercedes, BMW, Audi, etc). To make the wheel cleaning and maintenance processes much easier, we...
by Todd Cooperider | Jan 25, 2016 | Detailing Tips, How-To's, Showcase, Video tutorial
C7 Z06 / Z07 Corvette in Torch Red. 100+ hour detail by ESOTERIC! We at ESOTERIC have detailed a lot of Z06 / Z07 Corvettes, and have also published articles outlining the tremendous amount of work we have done in order to give them a finish that equals the amazing...
by Todd Cooperider | Jan 18, 2016 | Detailing Tips, How-To's, Product Reviews
Gloss Meters 101 While typically associated with high end detailers who are trying to extract the highest level of clarity and gloss from automotive paint, the gloss meter is used to measure shine or luster on a smooth surface. The person(s) using these meters are...
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